Priced around routing complexity
OhRelay should charge around managed brand routes and inbox destinations, not around how many people happen to touch email.
OhRelay pricing is designed as an add-on layer for brand identity routing. The point is to keep the product easy to justify before you ever turn it into a bigger platform.
Your cost tends to grow with brand identities, routes, and inbox destinations, not simply with employee count.
OhRelay should charge around managed brand routes and inbox destinations, not around how many people happen to touch email.
The product is not trying to replace mailbox hosting. It is the control layer that makes multiple identities manageable.
Entry pricing needs to stay easy to justify for single-operator and small-team setups where traditional seat pricing already feels wasteful.
Starter
For solo operators or very small teams that need a few branded identities without mailbox sprawl.
Studio
For small studios, agencies, and multi-product teams juggling several brands or operational roles.
Team
For more complex small companies that still want owner-controlled routing without becoming a heavy collaboration platform.
The pricing language should stay concrete so people do not confuse the product with seat-based mailbox billing.
The branded addresses and inbox mappings you actively manage. This is the main commercial unit because it reflects identity complexity.
The inboxes that can actually receive and operate those branded identities. Several routes can point to the same destination.
The connected brand domains under management. Domains matter, but they are not the primary pricing anchor.
This is the important reminder for the pricing page: the entry tier is not only for multi-domain customers. It also fits a solo operator or a tiny company that still needs several visible role addresses.
Studio and Team exist for routing growth, extra inbox destinations, and more domains, not for turning the product into a seat-based email suite.
The right early-access conversation is about routing complexity and operator structure, not a generic per-seat mailbox quote.